Coachlight Clinic & Spa is a premier medical spa in West Des Moines, offering a variety of industry-leading treatments to clients in the state, including injectables, lasers, fat freezing, anti-aging, spa experiences, and more. It is a highly regarded spa in the area, and widely considered the #1 provider of many aesthetic treatments in the state.

I was hired as the external marketing specialist, a new role created to foster new client relationships as well as partnerships with businesses in the surrounding communities.

I have contributed to strengthening the brand’s presence through strategic marketing and design. I have created a variety of graphic assets, including social media visuals and print materials, that effectively communicate promotions, events, and treatment offerings while maintaining a cohesive, elegant and inviting brand identity.

Beyond design, I have successfully planned and executed tabling events to promote Coachlight within the community, creating engaging displays and marketing materials to attract potential clients. I’ve also collaborated with local influencers to expand the spa’s reach, ensuring partnerships align with the brand’s image and goals. These initiatives have helped increase visibility and bring new clientele to Coachlight, reinforcing its reputation as a leader in the Des Moines wellness and aesthetics industry.